As a frozen food entrepreneur, you know that selling frozen items demands transparency, honesty, and clear marketing—no exaggerations or misleading claims. To boost sales, you need a tailored marketing strategy—and quality packaging should be part of that plan.
The Evolving Frozen Food Landscape
The frozen food market has been booming, thanks to busy lifestyles and consumer demand for convenience. Indonesia’s Frozen Food Producers Association reports a 35% increase in demand over the past two years, driven largely by the pandemic, which pushed people to opt for home meals over dining out.
But while product demand is on the rise, packaging hasn’t kept pace. Many new brands still rely on low-quality or generic packaging, hurting brand recognition—even in smaller towns, where frozen goods are increasingly visible.
To protect public health, food safety authorities—like Indonesia’s BPOM—have tightened oversight on frozen food standards.
Packaging: A Strategic Marketing Asset
Quality packaging isn’t just a protective layer—it’s also a powerful branding tool:
- Brand Awareness
Packaging is often consumers’ first touchpoint. Eye-catching designs help shoppers understand your product’s value at a glance. Take Fiesta (makers of nuggets, karaage, and dim sum): their red-and-orange zip-lock bags signal convenience and reliability—ideal for busy customers. - Innovation Gateway
Packaging can drive innovation while reducing cost and environmental impact. For instance, Evoware uses edible, seaweed-based film to either consume or biodegrade—fully eco-friendly. Smart packaging like this makes your product stand out and resonates with eco-conscious consumers.
4 Proven Marketing Strategies with Premium Packaging
- Design for Reuse
Encourage repeat use by making your packaging durable and multi-functional—usable for storage or daily tasks—offering real added value beyond a single meal. - Storytelling Packaging
Narratives on packaging foster emotional connections. Pipiltin Cocoa, for example, features origin stories from Flores, Aceh, and Papua—connecting consumers to the farmers and their local heritage. - Thoughtful Visual Design
Use color and form to convey your brand identity. Tupperware’s Frozen Food Line opts for soft pastel palettes and clean lines, suggesting modern convenience and quality. - Eco-Friendly Packaging Campaigns
Highlight sustainable packaging to attract environmentally aware buyers. EIGER, for instance, promotes recycled paper bags with the tagline “For Earth, For Tomorrow,” encouraging reuse and minimizing waste.
Real-Life Success Stories
- So Good (Indonesia): This brand uses food-safe PE and PP packaging (available through ALVAboard) that’s BPA-free and freezer-safe. In 2025, So Good saw double-digit growth, driven by its packaging strategy.
- MamaSuka Frozen Food: Produced by PT Daesang Agung, this brand’s eye-catching LDPE and PP packaging is freezer-resistant, safe, and BPA-free—earning strong consumer appeal.
Boost Your Frozen Food Sales with ALVAboard PP Corrugated Sheets
For a stronger, lighter, and flexible packaging solution, consider PP corrugated plastic from ALVAboard. It adds structural strength without added weight, supports branding, and is fully recyclable—meeting your sustainability goals.
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Interested in high-quality, food-safe PP packaging for your frozen food line? Chat with our team on WhatsApp at +62 877‑9310‑2838 for expert advice.
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📘 Download our free eBook: “Food Packaging Playbook for 2025” for additional tips and brand-building strategies.
