In today’s market, product quality is no longer judged solely by what’s inside—packaging now plays a strategic role in shaping customer perception. According to Shorr Packaging (2025), 90% of consumers say they’re more likely to buy from a brand using eco-friendly packaging, and 54% actively chose sustainable packaging in the past six months. In an …

In today’s fast-paced and highly competitive business environment, packaging is no longer just a protective layer—it’s a brand ambassador, a visual communication medium, and a tangible symbol of a company’s commitment to sustainability. In fact, global investment in packaging innovation is on the rise. According to IMARC Group, the global smart packaging market is projected …

In today’s competitive industrial landscape, supply chain efficiency and brand differentiation are key success factors. According to Fortune Business Insights, the global smart packaging market is projected to reach USD 26–29 billion by 2025, with a 6–7% compound annual growth rate (CAGR). The Asia‑Pacific region already represents around 37% of that market in 2024. Packaging …