Every frozen food entrepreneur needs to stay alert to emerging threats. These challenges can impact profitability, sustainability, and your competitive edge.
In this article, we’ll explore the top five threats facing the frozen food industry in 2025 and actionable strategies to stay ahead.
📊 Current Trends in the Frozen Food Market
Demand for quick, convenient meals surged after the pandemic—and the frozen food category followed suit. Popular items include chicken nuggets, sausages, fries, dim sum, and regional specialties.
According to Indonesia’s Frozen Food Producers Association (APMBI), the category saw a 35% boost over the past two years—driven by post-pandemic lifestyle shifts toward on-the-go eating.
However, health concerns persist due to preservatives and sodium content. As a result, Indonesia’s Food & Drug Authority (BPOM) has ramped up safety regulations.
🚨 Top 5 Industry Threats in 2025
1. Growing Competition
In 2025, the frozen food space is booming—brands like Kimbo, So Good, Kanzler, and Fiesta dominate established markets, while new players (local and international) keep entering.
Market size projections:
- 2023: ~IDR 95 trillion (~US $6 B) with 4.1% growth since 2022
- 2024: ~IDR 110 trillion (~US $7 B), up 16%
- 2025 forecast: over IDR 200 trillion (~US $12.5 B)
How to stay competitive: Innovate your product line, sharpen your brand, and stay agile—especially if you’re a small or emerging brand.
2. Rising Demand for Healthier Options
Consumers are increasingly demanding natural and preservative-free frozen foods.
Your solution: Highlight your clean ingredients, food safety standards, and transparent labeling. Use certifications and ingredient lists to reinforce trust.
3. Stricter Regulations
Food safety standards evolve regularly. Indonesia’s CPPPOBB (Good Frozen Food Handling and Processing Guidelines) was updated in 2021 to reflect new science, tech, and SME needs.
Stay compliant: Review these guidelines annually, adjust your processes, and track regulatory changes to avoid penalties.
4. Soaring Raw Material Costs
Ingredient prices—especially for meat, seafood, and processed foods—continue to increase.
Mitigation strategies:
- Negotiate bulk pricing directly with suppliers
- Source from multiple vendors to minimize risk
- Forecast demand accurately to avoid overbuying—and wasted meat
5. Demand for Environmentally Friendly Packaging
Climate-conscious consumers are pushing brands to adopt better packaging.
Switch to eco-friendly options like ALVAboard’s PP board: Recyclable polypropylene with a low carbon footprint—perfect for frozen food.
🛠️ How to Stay Ahead in 2025
1. Analyze Your Product & Market Fit
Whether you’re just starting or running an established frozen food brand, evaluate whether your product and target market still align. Adjust as necessary—whether you’re aiming at family-friendly value options or premium health-conscious consumers.
2. Prioritize Legal & Food Safety Compliance
Secure essential certifications (BPOM registration or PIRT), halal certification (if targeting Muslim consumers), and choose packaging that ensures freshness throughout the supply chain.
3. Enhance Freshness with Durable Packaging
PP board packaging offers such benefits as:
- Excellent structural integrity
- Chemical resistance
- Easy to clean and maintain
- Ideal for both chilled and frozen environments
By partnering with ALVAboard, you’re using market-ready packaging that enhances product quality and brand perception.
✅ Quick Recap: Fight Back in 2025
- Threat: Skyrocketing competition
Fix: Innovate with new flavors, formats, and marketing angles - Threat: Health-conscious shift
Fix: Promote clean labels and healthy ingredients - Threat: Tightening regulations
Fix: Stay updated and compliant with new standards - Threat: Rising raw material costs
Fix: Negotiate smartly and diversify suppliers - Threat: Environmental packaging demands
Fix: Switch to recyclable and durable materials like PP board
🔒 Strengthen Your Freeze Strategy with ALVAboard
Combat 2025’s market challenges by securing your product with ALVAboard PP board packaging—built for food safety, efficiency, and environmental responsibility.
👉 Contact ALVAboard Customer Service on WhatsApp: +62 877‑9310‑2838
for more info on food-grade PP packaging options customized to your needs.
🛒 Shop ALVAboard
Find our products on marketplaces:
- Tokopedia
- Shopee
- TikTok Shop
- ALVAboard Official Store
📘 Don’t forget to download our free eBook, “Food Packaging Playbook for 2025”, full of insights on packaging trends and compliance strategies.
