If you’re in the frozen food industry, you’ve probably asked yourself: “How much revenue can I actually generate from this business?”
Understanding your revenue potential is key. It helps you estimate annual sales forecasts, identify market opportunities, and develop a strong marketing strategy.
In this article, we’ll break down real-life success stories, revenue potential, and practical tips for growing a profitable frozen food business in today’s market.
📈 Real Success Stories from the Frozen Food Industry
1. From $160 to a Thriving Wholesale Frozen Food Business
Meet Sindi Santika Derajat and her husband Seno Pratomo, a couple from Sukabumi, Indonesia. Seno left his job in the livestock industry to join his wife in starting a small frozen food venture—with just IDR 2.5 million (about $160) in startup capital.
They began by opening a modest kiosk and gradually grew their business through persistence and strategic sales. Today, they operate multiple wholesale outlets and generate hundreds of millions of rupiah (equivalent to tens of thousands of dollars) in monthly revenue.
Their marketing strategy?
- Selling to local kiosks, markets, and supermarkets
- Bulk purchasing from suppliers for lower pricing
- Offering pre-orders, seasonal promotions, and delivery services
Thanks to their growing network and competitive prices, their brand has become a trusted distributor in the region.
2. Lina’s Frozen Food Line Scales to Global Demand
Lina, the founder of Sanrah Food, started her business in 2016 from her home in South Tangerang, after her husband retired. She began selling food at local bazaars and realized she needed to differentiate her products to survive slow sales.
Her breakthrough came with a unique product: “Bebek Ungkep” (seasoned, pre-cooked duck) priced at around $8 per pack. She expanded her line to include other protein dishes and signature sambals (Indonesian chili sauces).
Today, her products are shipped internationally—including to Australia—and bring in monthly revenues ranging from $4,000 to $16,000.
💼 How to Start and Scale a Frozen Food Business
1. Commit to the Process & Start with Market Research
Before setting revenue goals, build a strong personal commitment to your business. Then, conduct essential research:
- Source and cost of raw materials
- Trusted frozen food vendors
- Processing and packaging methods
- Storage and distribution logistics
2. Define Your Target Market
Decide whether you’re selling to:
- Individual consumers
- Restaurants and food service businesses
- Wholesale distributors
- Specific age or income groups
Once you identify your ideal buyer persona, tailor your marketing plan accordingly.
3. Choose Your Product Line
Based on your target market, decide whether to focus on:
- Chicken nuggets or sausage
- Meatballs or tempura
- Ground meat or specialty frozen meals
Then determine where you’ll sell—brick-and-mortar retail, e-commerce platforms, or both.
4. Calculate Startup & Operating Costs
To understand your revenue potential, first map out your investment needs:
- Startup costs: freezer units, digital scales, food processors, etc.
- Operating costs: raw materials, packaging, labor, and branding
Create a basic break-even analysis to estimate how much you’ll need to sell to cover costs and turn a profit.
5. Prepare Your Equipment & Packaging
Make sure your kitchen is equipped with food-safe tools like:
- Freezers
- Vacuum sealers
- Meat grinders
- Labeling machines
Use high-quality packaging, like PP boards from ALVAboard, to ensure your product is not only protected, but visually appealing and professional-looking.
🎯 Why Quality Packaging Drives Frozen Food Sales
Your packaging isn’t just about protection—it’s a key branding tool. High-quality packaging builds trust with buyers, especially if it’s:
- Clean and professional
- Designed with your logo and ingredients clearly labeled
- Suitable for both in-store and online marketplaces
Visually appealing, durable packaging leads to:
- Repeat purchases
- Positive word-of-mouth
- A strong and memorable brand presence
📦 Boost Your Brand with ALVAboard PP Packaging
ALVAboard PP Boards offer more than just functionality—they elevate your product with premium food-safe packaging that helps boost your revenue.
Why choose ALVAboard?
- Made from food-grade polypropylene
- Durable, waterproof, and reusable
- Supports strong branding and shelf appeal
Looking to learn more about safe, eco-friendly food packaging options?
👉 Contact ALVAboard Customer Service via WhatsApp: +62 877-9310-2838
We’ll help you find the best packaging solution for your frozen food business.
🛒 Shop ALVAboard Online
Explore our full range of food packaging solutions on your favorite marketplaces:
- Tokopedia
- Shopee
- TikTok Shop
📘 BONUS: Download our free eBook “The Ultimate Food Packaging Guide” to explore trending designs, packaging strategies, and food-safe materials that can scale your business in 2025 and beyond.
